10 Ways Instagram Stories Can Help Your Business Grow in 2022

Social media is really effective Instagram stories can help your business grow . That is a proven truth. It may assist you in growing your business in a variety of ways, allowing you to become a successful business owner or marketer. However, in order to make this happen, you must first understand which platforms to employ for marketing and how to use them to maximise ROI. Despite the fact that Facebook is the most popular platform for marketing and advertising, more and more individuals are investing in Instagram. Why?

Because Instagram is gaining popularity while Facebook is becoming increasingly obsolete (teens are abandoning it in favour of Instagram). As a result, using Instagram to develop your business rather than other social media networks makes more sense nowadays. How, though, is the question. In 2022, how can you utilise Instagram to develop your business? Here’s how to do it: by utilising Instagram stories can help your business grow . Do you want to learn more? Please scroll down the page a little.

Instagram Stories, as you may know, is a feature that allows users to share photographs as well as images with entertaining stickers and text that disappear after 24 hours. Are you ready to discover how to use Instagram Stories to develop your business in 2022? So, let’s get started!

Gather client feedback

Collecting feedback from clients is critical to the growth of your business. After all, how can you tell if your consumers are satisfied with your products and services, if anything needs to be changed, or what their wants and preferences are? If you don’t collect client feedback, you’re left guessing. As a result, it’s critical to periodically solicit feedback from your consumers regarding your company.

And guess what else? Collecting client feedback on Instagram Stories can help your business grow may be easier than ever for you, as well as very interesting and exciting for your audience.

Create an email list

Instagram Stories may help your email marketing approach, did you know? That is correct! With the Stories feature, you may increase the number of email subscribers and so develop your email list. How? When you get 10,000 followers or more, Instagram will allow you to add links to your Stories. As a result, you’ll be able to include a link to your sign-up page.

Now, there’s something you should keep in mind. In Instagram Stories, all links are invisible, that is, they are hidden under the “See More” option: So, in order for your consumers to understand that you added a link to your Story, include a call to action, such as “Swipe up to join up.”

Improve your discoverability

Instagram Stories may also help your company gain more local exposure. You may use location stickers to tell your audience where you are at any given time, where your parties or charity meetings will be held, or… where your business is located. As a result, they are especially beneficial to firms who have physical storefronts. You can quickly increase foot traffic to your shop by using location stickers.

Here are a few examples of how marketers are using location stickers in their Stories: Continue in their footsteps.

Improve the customer-brand relationship

If you want to grow your business, you must turn one-time clients into repeat consumers. After all, the more individuals who get devoted to your brand, the more money you’ll make. To ensure that your consumers continue to buy things from your business or use your services, you must now develop a stronger relationship with them. Instagram Stories can assist you in this regard. Here are some Instagram Stories content ideas to help you develop your engagement with your customers:

  • Create and share simple instructional as well as DIY (do-it-yourself) videos.
  • Involve your audience by asking engaging questions.
  • Apologise and thank your supporters.
  • Share UGC (i.e. “user-generated content”) to demonstrate to your consumers that you value and care about their material:
Increase traffic to your blog

“Content is king,” isn’t it? After all, generating and releasing an interesting blog post on your blog every now and then may yield wonderful effects such as increasing your SEO, increasing your sales, or helping you connect with your audience more effectively. Right. But you won’t be able to do any of that if no one knows about the content of your new blog. Remember that traffic will not find its way to your site on its own. As a result, advertising your new blog entries is essential.

Now, the best way to increase traffic to your blog is to share it on social media platforms like Instagram. All you have to do is write a Story in which you tell your readers about your fantastic new blog article and include a link to it. That’s all! The information will spread like wildfire.

Listed below are a few instances of such stories:

Boost your sales

Is there a better approach to increase your sales than by posting images and videos of your new items on social media and urging people to visit your online store? I’m guessing not, right?

Instagram Stories can help your business grow is an excellent platform for informing your audience about what’s new in your shop. Why? Because Stories are seen by millions of people every day (so you have a large audience) and they disappear after 24 hours (so your followers aren’t bombarded with commercial messages).

Develop your audience

Let’s face it: your company exists because of your consumers. The more customers you have, the more successful you will be and the faster your company will grow. The first question now is, “How can you obtain more customers?” So, you should work on growing your internet following, because more followers equals more potential buyers.

The second question is, “How can you grow your audience?” Answer: Creating interesting Instagram Stories with the appropriate hashtags is one of the finest methods to reach thousands of people. Remember, to grow your following, use hashtags that are popular, related to your brand, and trendy at the time:

Increase brand awareness

The degree to which your clients identify your brand is referred to as brand awareness. Now, the more individuals that are aware of your brand, the better. Your brand may eventually be supplanted by a generic phrase (such as Jeep, Pampers, or Tupperware), and you will become a millionaire. Wouldn’t that be amazing?

However, in order to attain that aim, you must focus more on brand promotion. Although you may accomplish it in a variety of ways and through a variety of channels, one of the most straightforward is to make relevant Instagram Stories. Simply share other people’s stories and material in which you were mentioned, as well as advertise your webinars, meetings, podcasts, events, or interviews. You may also include your logo at the conclusion of each new Story you write.

Increase brand loyalty

To increase the profitability of your business, you must be able to not only acquire new clients each month, but also, as previously said, convert your one-time consumers into loyal customers. After all, true success occurs when a customer decides to buy from your shop not once, but multiple times, and so prefers your products and services over those of your rivals.

It is no longer possible to convert one-time customers into loyal consumers. But it is doable. All you need to do is begin increasing brand loyalty by, for example, offering more insight into your business and adding “behind-the-scenes” components of your firm.

Make your brand more human

Let me tell you something: people despise working with companies (or worse, robots). They want to interact with a person. They are liked by someone. As a result, demonstrating that there is a human behind your brand rather than a large corporation will improve your customers’ perception of you, your business, and your products and services.

So, utilise your Instagram Stories to express your individuality and style while also sharing fascinating stuff such as humorous videos, causes you support, or info about charitable events. Engage your audience more. Examine how others do it:

Are you ready to start using Instagram Stories for marketing?

In 2022, there are several methods to use Instagram Stories to develop your business. So, go up and down the page again, re-read the advice, and follow those you find most useful and beneficial. You can also see some of the best Instagram storey advertisements here.

Also, if you found this information interesting and believe it will be useful to your friends, please share it! If you have any additional suggestions about how to leverage Instagram Stories for company growth, please share them with us on social media. We’d love to hear your thoughts. If you’re unsure how to make the most of your brand’s Instagram account, these are the top Instagram agencies to contact.