Scrolling can take over the world in seconds, We put in a lot of personal time and a lot of professional time hoping that our material would convince potential consumers to quit doing it!
Peter Diamandis, a Greek American engineer and physician, famously stated that if you have a smartphone in your hand now, you have greater access to information than the president of the United States did in the late 1990s and you can take over the world in seconds.
Whether it’s TikToks, tweets, ads, memes, stories, Snapchat, or news – we’re constantly bombarded with content snippets (some experts estimate we see between 4,000 and 10,000 messages per day), so it’s no surprise we’ve developed an in-built screening process that allows us to filter and scroll at will. That’s fantastic for us since it means our brains aren’t working overtime to acquire and organize all of the information that’s sent our way. It’s not so fantastic for marketers, though, because it means we’ll have to do something truly spectacular to get the scrolling to stop.
Intention is the first step to take over the world
The basic reality is that you have little more than 3 seconds to capture someone’s attention…to truly stand out and make an impact in a crowd. That effect might range from making them chuckle to clicking the read more button to visiting your website and being a part of your nurturing process. That is why, when generating content of any type, the first thing you should evaluate is what your objective is for this piece.
The language you use, the tone you employ, the picture you include, the music that plays, and the platform you distribute it on will all be determined by your goal. And, no matter which platform you choose, you must set your ego aside and recognize that you are just one of many competing for clicks, chuckles, and interaction. It’s not enough to create a ton of material and toss it around in the hopes that something will stick; you need to curate GREAT content in order to raise awareness. And raising awareness is the first step toward increasing clicks, saves, and paying customers.
Build it, and they will come — or they will not!
A completely overused phrase that irritates since how can people know what you’ve developed and where to find it if you don’t shout about it? This is where awareness comes into play, as well as the need of developing a consistent brand that may improve income by up to 23%. If you’re just getting started with a brand awareness campaign, make sure you cover all of the fundamentals before you start creating content. Plan out exactly what you want to do, who you want to reach, and how you’ll do it. It’s also a good idea to think about what you consider successful.
Do you wish to increase your number of likes or followers? Do you want more people to visit your website? Do you want more people to join your email list? Once you’ve figured everything out, it’s time to put the pedal to the metal and start cranking out some clickable material. Impact Estate Marketing will help you out to take over the world in seconds.
The Third Second Rule
From awareness to attention, we return to those magical 3 seconds! Given the amount of information we consume on a daily basis, it takes a lot of effort to develop something that wows and makes people halt in their tracks. It’s not because content consumers have shorter attention spans than goldfish, as we’ve been made to think; we’re just pickier about what we consume.
So, how do you go about doing it? A unique perspective on a news item (just look at the material that resulted from Mark Zuckerberg’s ‘Meta’ revelation), an unpopular or surprising viewpoint, a witty hack or a hilarious TikTok – it’s all about appealing to your customers’ emotions rather than their rational brain.
Regardless of how you go about it, the first three seconds of your content should grab someone in, tell them what’s coming, and why it matters to them. These crucial seconds may either gain you a slew of new admirers or doom you to a life in the digital wilderness, hoping for someone to walk by and stop in a game of chance.
Inventive Ways to Draw Them In
So you’re itching to get started and hook those people in, but just in case you’re still looking at a blank notebook, waiting for inspiration to strike. Here are a few pointers to get you started!
Consider this: Be instagrammable in a world where you can be anything! Sorry, copywriters (I share your pain), but aesthetically appealing content are more likely to be clicked. Spend time (and money, if possible) developing one-of-a-kind, eye-catching, and engaging visuals that illustrate what you stand for. Instead than using the same same photos as everyone else, consider what you can do differently.
Headlines that have a big impact.
Copywriters can rejoice as David Ogilvy famously stated:
The headline is read by five times as many people as the body text. You have spent eighty cents of your dollar on writing your headline.
Write brief, appealing titles that entice readers to continue reading, but avoid clickbait headlines, which will only lead readers to lose trust in you and your content.
It’s a business, but it’s also a personal matter
By taking the effort to segment your audience, you can tailor the material you send out and take over the world in seconds – not just in terms of offers, but also in terms of the language you use when reaching out to different groups and the time you send your content out based on where they are and when they are available.
If you’re a wedding planner, you’re less likely to get an engagement posting an offer at 10 a.m. on a Monday morning when your dream client is at work than you are at 8 p.m. on a Saturday night when they’re sitting down with a glass of wine and browsing Pinterest for ideas.
Hot Shot from Pop Quiz
Going completely interactive is quite trendy right now. Every day, whether you’re a LinkedIn fan or an Instagram addict, you’ll see hundreds of polls, quizzes, Q&A stories, and so on. You undoubtedly know what your strippers’ names are, how you’d look as a cat, and whether you’ll be on Santa’s naughty or pleasant list this Christmas…
We can’t stop ourselves!
Get in on the act
Researching what’s trending takes time, which you don’t have, so use Google Trends to find out what people are talking about and then hijack the topic with your own material. Cut through the custard using graphics, headlines, interactive polls, and so on. Get their attention right away and start cultivating an ongoing relationship that will have them coming back for more time and time again!