Brand video is a current craze that has swept the corporate world. Businesses now seek to disrupt established standards and go beyond the regular advertising cacophony to deliver strong tales that truly resonate with people all across the world. The beautiful thing about brand videos is that anyone can utilise them. To generate compelling content, you don’t have to be a creative genius. You only need a clear direction, a concise story, and some outstanding photos to make ripples in your chosen industry.
Impact Estate Marketing has compiled the greatest video branding recommendations for you in one post.
The Brand video Importance in Promotion
Let us begin with the significance of brand video. Why should we think it’s important for a business?
Branding is mostly concerned with how your consumers view you. That is why it is critical to establish a good first impression on your target audience. So, how do you go about doing that? An audience study and a branding plan might be beneficial.
You will be able to amaze people at first look if you thoroughly evaluate your target demographic and design a great brand based on this knowledge. As a result, potential clients might soon become established ones. That means you can spend less money on advertising efforts, and they will be more effective. However, in order to achieve this aim, you must first develop a brand identity.
Developing a Brand Identity
When you first begin developing a brand, you should identify the company’s concept and positioning, and then bring it to life through various branding strategy pieces.
But first, let’s talk about the concept. What is the purpose of having a brand identity? Marketing is growing more aggressive as a result of increased competition in various areas. As a result, people get tired of being sold over and over again. To entice the audience, you must demonstrate that you are more than simply a salesman; you must take a stand on certain issues in your field and demonstrate your desire to improve the world.
Individuals are more inclined to buy from you if they believe you share their values and that by making a purchase, they will be able to join a community of people who have similar beliefs and values. As a result, we can conclude that building a community around your brand is part of the process of developing an identity.
In a nutshell, a brand identity is analogous to a human personality. And after you’ve established this personality for your company, it’s time to consider the specific instruments to be used in a brand strategy.
Elements of a Branding Strategy
Branding strategy comprises mostly of the positions outlined in the preceding section. The tone of voice you employ to articulate these ideas, as well as the graphic components you utilise to represent your points of view, all contribute to the image of your brand. Now let’s take a deeper look at each of the branding strategy components.
- It is critical to understand your target audience. You must have a clear image of your “ideal client” in order to grasp their beliefs and interests, the phrases they use to communicate, and other characteristics that will allow you to approach potential consumers as a friend, not simply a business owner.
- Your tone of speech should be appropriate for your intended audience. First, you must examine how your target audience communicates. Then you may determine whether to approach someone as a friend, an expert, or a possible business partner. With these two characteristics in mind, you may create your own distinctive tone of voice.
- The corporate colours and typefaces you employ have an impact on the customer’s impression as well. This is the first visual factor to evaluate, and its significance cannot be overstated. Colours and typefaces should complement the overall concept and emphasise your company’s brand while without overpowering the image.
- Graphics are an essential component of every branding strategy. The images you pick will form the style of your brand from the audience’s point of view. They should all be developed in the same manner, and each picture should have a specific purpose.
- Today, branding videos are even more crucial than images. Videos may be used for nearly any purpose, including them in posts alongside images or even replacing them entirely. Furthermore, video is the most adaptable tool since it incorporates all other aspects into one: tone of voice, colours, typefaces, and visuals.
The Importance of Videos in Branding
It is now hard to overestimate the value of videos in marketing and branding operations. The most popular sort of material is video. More than 80% of customers say they would rather watch a video than read a written post, and that videos have persuaded them to make a purchase.
In terms of branding, videos are far more memorable than words and static images. They have the ability to catch and retain people’s attention. Furthermore, movies can convey information through the use of text, narration, and visual aspects. Furthermore, videos allow you to incorporate famous music to make your films more popular.
Types of Brand Videos
As you can see, brand video are now an essential part of every branding plan. But there are so many different sorts of videos; which one should you choose for a marketing video? Here is a selection of video types that will work well with your branding approach.
- Product demonstrations
Product videos are videos that show your product in action. You can select between two concepts: a full assessment of the product and a quick yet scenic summary. In any case, the main character of such a movie will be your product, and it should be more of a tale than a straightforward commercial. Furthermore, if it is not clear to everyone how to use your product, you may explain it in depth in a product video.
- Videos that are Educational
Informative films might offer useful knowledge from your industry or from other fields linked to your business. Furthermore, such movies might assist you in presenting yourself as an authority in your subject. As a result, you can benefit from this content type in two ways: first, you can share your knowledge with your audience, making them feel as though they are obtaining value from your material. Second, you may establish your audience’s trust by demonstrating your professionalism.
- Videos for Education
Educational films are meant to demonstrate how to utilise your items in both common and unexpected ways. You may, for example, highlight some of the projects that consumers can build with your product, or offer some life tips. Using such videos is also beneficial since it allows your audience to witness you delivering useful information. As a result, individuals are more inclined to stick with such a brand and return to your material on a regular basis.
- Video Messages from the CEO or Founder
Messages from the business’s founder or CEO might assist you in communicating the ideals and positioning of your brand to the audience. Furthermore, such movies may make customers feel more connected to your company and as if the creator or CEO is a friend.A note from staff is another intriguing idea. It might be a “thank you” film, an explanation of certain company operations, or just a team presentation. The message from workers has the added benefit of promoting your firm not just to potential clients but also to potential employees.
- Testimonials on Video
Video testimonials from existing customers should be included in your branding plan since they may help in a variety of ways. To begin, testimonials may assist you in gaining the trust of your target audience because people are more willing to consider the experience and opinions of others. Such information may also be beneficial to your future consumers, as they will be able to evaluate your product based on the comments of your present customers. Another advantage of video reviews is that they can increase your brand’s visibility online to those searching for product reviews.
Best Practices for Creating Branding Videos
It is time to generate brand video content when you have settled on your branding approach and created a content plan. We’ve included some suggestions and resources to help you complete this activity in a straightforward and beginner-friendly manner.
- Make a Script The script is the foundation of a remarkable video. You should write down every aspect of your future clip, including what you will say and do minute by minute. It is critical to prevent unneeded pauses and information. An excellent screenplay will aid in the creation of a fantastic video by keeping it brief, informative, and lively.
- Narrate a Story
People, above all, enjoy tales. Begin by developing a business or personal tale to film. It might be a tale about your organisation, your industry, or even a specific individual. You may take it a step further and tell the tale of a product or one of your customers. The key thing is to make the tale entertaining for the audience, and you will only be limited by your imagination.
- Get Your Tools Ready
Though you do not need to be a professional videographer with professional equipment to record a movie, some of the equipment is required. In terms of cameras, most recent smartphones include cameras capable of shooting videos for your blog. However, it is preferable to consider purchasing an external microphone; keep in mind that the sound is just as important as the visual. Lighting is another critical consideration. If you are filming inside, you can shoot outside or use natural light sources such as videos. However, if your area is inadequately lighted, you will almost certainly want professional lighting.
- Determine the Location
The setting of your film might be one of its distinguishing features; you can convey a lot about the subject without using words. For example, you may video a brand founder, CEO, or employee at an office or factory. A household setting or an outdoor one may be preferable for a video testimonial. As a result, pick your location based on the subject and objective of your film.
- Don’t Forget About Post-Production
After you’ve filmed your video, it’s time to consider editing, which is critical in video creation. Editing allows you to delete unwanted segments, stabilise the video, add visual and audio effects, and do a variety of other things. Depending on the visual style of your company, you may limit yourself to simple changes such as cutting and stabilising or use complex tools such as chroma key to add transitions, stickers, and other effects. You’ll need a dependable video-editing tool for any of these tasks. Fortunately, the market now provides a plethora of possibilities. If you are a novice or an amateur, you may use an internet solution such as Fastreel Video Editor or Magisto, and if you like to use complex professional software, check into Adobe Premiere.
- Keep in Mind Your Visual Branding Elements As previously said, one big advantage of video content is that it may represent all parts of your branding plan. Consider the tone of voice, for example, during this point of the writing. Consider your business colours while filming. You may also add visual components like your logo and images during the editing stage.
- Submit Your Video
Last but not least, publishing your brand video is just as important as making it. To begin, you must post on a regular basis in order for search engine algorithms to rank your material higher. Another critical component is the video’s metadata: the title, description, and tags must all contain keywords in order for your movies to be optimised for search engines.
Though making high-quality brand video may appear difficult, you can achieve it even if you have no prior expertise with video content creation. Before generating your videos, analyse your target audience and follow our suggestions for designing your brand identity and content plan. Be inventive!